What is Hoki Fish? What Benefits does it have?

Image by Terry Hann at Wreford Hann Photography Ltd via OpenSeas NZ – used with permission

What is Hoki fish?

Health benefits

What is Hoki fish and what benefits does it have for our furbabies? If you cannot already tell Hoki fish is the staple ingredient in many of our products here at Newflands. Hoki (Macruronus novaezelandiae) is a deep-sea fish found off the southern coasts of New Zealand. As it is high in Omega-3, it brings many health benefits to our products and those who consume them. Some of the health benefits Hoki consumption can have for your fur baby include:

  • A healthy glossy coat
  • Joint support
  • Cardiac care
  • Cognitive function

With all these health benefits, you can easily see why we use it – we know the rich omega oils allow us to supply a quality, natural product that actually works to help those intended! Which is why we have had so many amazing stories from our clients about how it has worked for their beloved fur babies.


Due to the high commercial usage of Hoki, it is essential that New Zealand companies have sustainable practices in place when sourcing and ultimately supplying products which use it. Not only does ensuring sustainable practices allow a future for our marine life, but it also ensures our customers are receiving top quality ‘eco-friendly’ products. Organisations like The Marine Stewardship Council (MSC) certify sustainable marine-fishing to help buyers recognise that the fish they are purchasing and the marine environment is being well looked after during the harvesting processes. Do not be afraid to do your own research about harvesting practices; we here at Newflands think it is highly beneficial knowing where and how the product is sourced, even having basic knowledge can allow you to make better decisions when hunting for the best product.

In saying that, it is super important when sourcing marine-based products that you look out for labels that represent sustainability. If you’re unsure, do not be afraid to ask your supplier if they are using environmentally friendly products. This not only guarantees that you are getting a top-quality product but also gives you peace of mind that you are doing your bit for the future of New Zealand’s marine life and our waters. We here at Newflands are proud to say that our products are made with sustainably sourced MSC Hoki, so you know when buying from us you are contributing to the health and future of our oceans.

For further information about the health benefits of Hoki, or to check out our base product ‘Hoki Oil’ and how it can be best suited for your furbabies make sure you explore our website, there is bound to be a product that fits your furbabies needs. And if you’re still unsure, don’t be afraid to ask! If there is one thing I know, it’s Hoki!

As a final note – a huge thanks to the team at OpenSeas NZ for their incredible support of New Zealand Hoki and all things New Zealand seafood, as well as allowing us to use their image (captured by Terry Hann at Wreford Hann Photography) in this blog.

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