About Us

Our Story

12 May 2010 is a day Fiona Robertson will never forget. Her beautiful Newfoundland dog, Rosie, was diagnosed with Dilated Cardiomyopathy (DCM), a terminal heart condition common to the breed.

Fiona, a qualified veterinary nurse, was not about to give up on her pet. She had read widely about the benefits of fish oil and decided she would try to find a fish oil supplement in the hope that this would improve the quality of her dog’s life and perhaps even prolong it.

Fiona’s love of Rosie wasn’t confined to dogs. She has a love and great respect for all animals and for the environment. So Fiona wasn’t interested in any fish oil. Her fish oil supplement had to be sustainable and ethically sourced and produced. Furthermore she wanted a New Zealand product.

Fiona could not find the product she wanted, so she decided to manufacture her own. This was the beginning of Newflands.

Fiona started her trials using a refined human-grade product on her Newfoundland dogs. The results were spectacular:

+ Coat and skin health improved
+ Rosie’s arrhythmia was better controlled
+ Fiona’s oldest dog, Flame, had increased mobility as a result of improved joint health.

Neighbors even noticed the difference in her dogs’ health and wanted to know what product she was using. So now Fiona had a product and a market and Newflands was launched.

Hear about the journey here 

As well as promoting products and expanding her range, Fiona is keen to work alongside Massey University to provide scientific proof of the benefits of using fish and krill oil supplements.

Company Values

Newflands is founded on this simple philosophy “We want pet owners to give their pets the best quality of life.”

Underpinning this philosophy is a set of strong values that drive Fiona and her team.

Love: Have and show empathy, love and respect for all forms of life, especially pets.

Honesty and integrity: Live honestly and with integrity. Say what you believe is true and act on this accordingly.

Respect: Respect and protect our environment. Follow sustainable practices and use New Zealand natural resources wherever possible.

Fun, learning and positivity: Make being part of Newflands something you enjoy doing. Embrace our philosophy.

Humility: Be humble and show humility to others but recognize achievement in yourself and others.

Creativity: Always strive for the new and the better in a myriad of ways, while using ethically researched-based knowledge.

Financial: Be proactive in growing a significant business so Newflands can support many members of our society in a variety of ways.

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